Why Mobile Matters

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It’s obvious that smartphones have changed the way that we live our lives in many ways. This includes changing how we consume video content. Approximately two out of every three online videos are now viewed on a smartphone, as opposed to desktop. This is a dramatic shift in the past two years as higher data speeds have become more reliable.

Recent studies have also show that a viewer is less distracted while viewing a video on their smartphone than on their laptop or TV. Only 23% of viewers give their full attention to a video on TV whereas 53% of people surveyed consume video content on their smartphone without distraction.

As these studies show, it is becoming more and more important to keep mobile in mind when creating video content. When done correctly, designing your video with mobile-viewing in mind offers the largest return on investment in terms of captive viewership.

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