What to Think About When Starting A Video Project
Today, we’re digging into a few of the essential questions to ask when starting a video project — because laying the right foundation is key to success. Our team is here to guide you, but it's helpful for us if you have started thinking about a few things before we jump on our initial call.
So, grab your notepads, and let’s dive in.
What Are Your Goals And Objectives?
Every great video project starts with a clear sense of purpose. What do you hope to achieve with your video? Are you aiming to increase brand awareness? Drive engagement? Educate your audience? Defining your goals upfront will guide every other decision you make throughout the creative process.
Where Will You Showcase Your Video?
Gone are the days of one video platform. Today, the possibilities are endless. Will your video live on social media, your website or maybe both? Are you considering traditional television, streaming services or even a live event? Understanding where you’ll showcase your video will help shape the style and format that will make the most impact.
What Style Of Video Do You Want to Make?
Once you’ve nailed down your objectives and video placement, it’s time to consider the style you want to pursue. Video storytelling offers a variety of options. Do you picture it as narrative-driven? Interview-based? Maybe it's animated. Each style has strengths and purposes. PEG is here to work with your team to determine the perfect video style that aligns with your project and brand.
Where Do You Need Help?
No one can do it alone — and why would you want to? At PEG, we’re here to lend a hand every step of the way. From brainstorming to bringing ideas to life, we can handle any type of project! But there might be areas where you also feel comfortable and confident with - like scripting. Identifying areas where you’re looking for help will ensure a smoother and more successful production process.
Here are a few times a vendor like PEG might be helpful:
Concepting
(Our team will craft a plan to tell your story in a creative way.)
Scripting
(Our team will collaborate with your team to create a well-thought-out script for your video.)
Video Shoots
(Our team will recommend the best crew and gear to meet your needs.)
Finding Talent
(Our team can help find voiceover talent, on-camera talent, makeup artists, food artists and more.)
Video Creation
(Our team will edit your video from start to finish.)
Do you have Inspiration Or Examples?
Creative inspiration can be drawn from lots of sources. Before diving headfirst into your video project, take the time to explore what’s already out there. Are there videos that represent the style you’re looking to achieve? Share them with us! Even if just a particular element that ignites a spark of inspiration, it’s worth noting. From there, our team can collaborate with you to craft a concept tailored to your specific brand and objectives.
What’s Your Budget?
We know this part is hard! While it may not be the most glamorous aspect of the creative process, it’s certainly one of the most important. Knowing this upfront, even a rough estimate, helps us recommend a solution that will work within the scope of your project. At PEG, we have a wide range of gear at various price points to ensure you get exactly what you need to create the best possible video while staying within your budget.
Well, we’ve reached the end of this post, but hopefully, it's the start of a fun and exciting video project! While starting a new project can feel daunting, we hope you feel a little more prepared. And remember you don’t have to answer all of these on your own. Our team is here to be a partner for you and help you along the way!
