Industry Philosophy

An inside look at how we think and work

My Editing Playlist - Lain Thumb

My Editing Playlist

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The right playlist, based on how you currently feel or how you want to feel, can definitely affect an editor during the creative process. There have been studies done to prove this by curious people like us storytellers. For example, Kellogg School of Management professor Derek Rucker and three of his colleagues, Loran Nordgren, Li […]

Videos Are Becoming Increasingly Important For Marketing a Brand

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Think about the last time you watched a short video on a company’s website. Did you feel more connected to the company? More willing to trust and support them or buy their products? Were you relieved to watch two minutes of visually stimulating material vs read 10 minutes of text?

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