My Creative Inspiration

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Blog Post Featured Image My Creative Inspiration Jeffrey Pritt Akron Video ProductionIn our ever-evolving world of creative, it’s always vital to stay inspired. We work on all kind of projects here at PEG – sports, corporate, high-energy, low-energy, you name it. So, from project to project, how do we find that inspiration?

For me, I take inspiration from things we’ve never done before. While sometimes we certainly work on videos that appear as part of a series, they’re rarely over a 5-10 video set. And most times videos in the series debut within a six-month span. This is a huge opportunity, because it means we’re rarely locked into matching a certain style of video. So, when we’re approaching a project, usually my first thought is “How can we make this unique? Something we’ve never done before?”

Sometimes, I luck out. A project is described to me, and the whole look and feel pops into my head immediately. And that’s great, and easy, but unfortunately is hardly an every-time occurrence. Other times, I get a half-formed idea that I can bounce off our team and after some brainstorming, poof, we’ve got something to work off of.

And then there are times I do all that, and I’m still looking an empty slate. When that happens, I’ll start watching things that are similar and see if I can pull some pieces of inspiration and ideas. A little bit from here, a little bit from there.

Inspiration is like a recipe

I used to think that was cheating, like if I couldn’t come up with a brand new style from start to finish than that wasn’t authentic. However, now I look at it like cooking. In order to make a great dish – you need the ingredients, you need proper equipment, and you need a solid idea of what the final dish will be. We’re lucky enough now-a-days at PEG to have a team that’s capable of always producing high-end content (the ingredients), and the right gear (proper equipment) to back it up. But all that doesn’t create the “start-to-finish” plan.

When working off inspiration pieces, it is like any good recipe you’ve used. If you think about it, most times a good recipe consists of tried-and-true combinations, put together in a unique or timeless way, to create a stunning final product. Using various inspiration pieces is all about thinking about what the final product needs to accomplish, and making a recipe with the right ingredients, techniques and processes that will leave the client, and the viewing audience, coming back for more.

 

ADDITIONAL READING

Getting To Know Jeffrey Pritt
My Creative Inspiration – Ilenia Pezzaniti
My Creative Inspiration – Amanda Ake

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