5 Things We've Been Watching: November 2020
5 Things We've Been Watching : November 2020
We love video here at PEG (obviously) and talk about it pretty much non-stop. So, we wanted to share with you five things that caught our eye, started a conversation or gave us a little inspiration over the last month.
A Taste of Los Angeles (4K Hyperlapse) | FilmSpektakel
Why it’s a thing: First off, this is just a really cool looking hyperlapse of LA. Beautiful shots and creative transitions make it a fun watch, without getting repetitive and stale. But what made this really interesting to us is that is has accompany pieces like this side-by-side of the After Effects comps and a whole Behind The Scenes/How It Got Made article. A LOT went into this (like 155,568 photos and 64 days of editing!?) and you can tell.
The Wrangler Rubicon 392 Reveal | Jeep
Why it’s a thing: We have all watched a bunch of virtual events and live streams in the last few months. And this is great example of a brand doing it right! Even though this "live stream" was not live, it had all the makings of a great virtual event. A simple, well-setup stage, multiple camera views and the right mix of pre-produced content and custom on-screen graphics make sure this approx. 20-minute event is exciting, captivating and informative.
The Happiest Trash Bag | New Glad ForceFlex Plus
Why it’s a thing: Who doesn't love a spot with bubbles and a rainbow trash truck? Even without words, this spot certainly made its point. The pumped up color saturation created a mood that was happy, fun and the most inviting ad for garbage bags we have ever seen.
A President for all Americans | Joe Biden
Why it’s a thing: Politics aside, this is one of those simple video concepts you watch and think "Dang. Why didn't I think of that?" Add a perfect soundtrack behind it, and you can't help but love it.
The Masters Plays On | The Masters
Why it’s a thing: The Masters is a classic and iconic part of the sports world. This spot touched on those iconic moments with beautiful shots, well-placed historic footage and some REALLY good copywriting. It tells a story of a Masters tournament with no fans but with all the same heart - without getting too sappy, which is a very hard line to walk in the midst of 2020.
Honorable Mentions
The pandemic animation boom: How cartoons became king in the time of COVID Awesome Beginnings: How a Childhood Foodie Dream Came True at Nestlé
