5 Things We've Been Watching: February 2020
5 Things We've Been Watching : February 2020
We love video here at PEG (obviously) and talk about it pretty much non-stop. So, we wanted to share with you five things that caught our eye, started a conversation or gave us a little inspiration over the last month.
Smucker's JIF vs GIF Campaign
Why it’s a thing: This campaign got us (and everyone else) jumping back into the age-old Jif vs. Gif conversation. Our office is pretty divided on the pronunciation, but not on how much we loved this fun campaign from Smucker's. Always nice to see a brand take a stance on a controversial issue and, in this day and age, this is about as controversial as it gets. Are you team "hard G" or "soft G?"
Left the on Cutting Room Floor
Why it’s a thing: For events like all-star games and world series, etc. there is always a TON of content that gets made. But it doesn't always get used. So what happens to everything that gets left on the cutting room floor after the fact? Usually, nothing. It never sees the light of day. Womp Womp. So, it's fun to see it get posted anyway, even if the event is over.
The Virtual Production of The Mandalorian, Season One
Why it’s a thing: This tech is incredible. Being able to have control of full 360-degree scenes like this, both indoor and outdoor, is going to change so much in the movie and tv industry. Imagine being able to have a full atmosphere to put your actors in - instead of placing them in front of a green screen. Imagine not having to worry about filming in the perfect 10 minutes of sunrise - you just make it last as long as you want. Don't like where that rock formation is? Move it. Obviously right now it is only applicable to large-scale productions like The Mandalorian, but who knows what will happen in the future.
‘Ford v Ferrari’ Sound Editors Explain Mixing Sound for Film | Vanity Fair
Why it’s a thing: Sound in movies in SUPER important. But sound categories for awards shows are always a little hard to decipher Sound editing? Sound mixing? What? This video has the sound experts from 'Ford Vs. Ferrari' (Oscar winner for Best Sound Editing) explaining in a pretty easy to understand way exactly what it is they do and how it impacts the final outcome of the movies we all watch. Sound might seem like an easy thing to do, but trust us, if you ever listen to something where the sound is done poorly, you will notice.
Rebuilding Notre Dame
Why it’s a thing: VR has been around for a while, but finding the right way to use it has always been hard. This documentary done about Notre Dame is a pretty cool use case. Allowing the viewer to really be in the space, both before and after the fire, gives a vantage point most people will never get to see. By using VR in this way, it provides a new, immersive documentary experience that it will be interesting to see how other people can utilize in the future.
Honorable Mentions
The high-tech secret behind the stunning cinematography of ‘Uncut Gems’
For the A
Nike and Apple principles from the early days
