5 Things We've Been Watching: December 2020
5 Things We've Been Watching : December 2020
We love video here at PEG (obviously) and talk about it pretty much non-stop. So, we wanted to share with you five things that caught our eye, started a conversation or gave us a little inspiration over the last month.
Year in Search 2020 | Google
Why it’s a thing: Google's "Year in Search" always gets us talking around the office and we were anticipating 2020's release. In a year that felt so down and so bad, framing the narrative around the year as a "why" question allowed Google to show us all the lows, but still bring a sense of overall positivity to the piece by highlighting people's spirit and sense of wonder.
Christmas 2020 Ad | Give A Little Love | Waitrose & John Lewis
Why it’s a thing: This piece was one of our favorites. First, it has a fun, cute story that comes full circle, which is not easy to do in a short narrative. Second, it tells this story using a variety of incredibly different styles and techniques that somehow seamlessly come together to make it a clever, interesting and unique watch.
We're Hiring | Seattle Mariners
Why it’s a thing: What better way to let people know that you need a multimedia specialist than demonstrating it! This spot shows a variety of fun, spoof-y, terribly shot and edited clips together to let people know that yes, they do certainly need help. We hope they find someone soon.
If Anything Happens I Love You | Netflix
Why it’s a thing: This piece is incredible powerful. It is covering a very sensitive subject and not shying away. These simple, primarily-black-and-white illustrations create a somber tone that feel appropriate to the mood of the content. But what really stood out to us - was how it tells a full 10-minute story with no script and only through the animations and ambient sounds. So well done.
2020 Christmas Commercial | USPS
Why it’s a thing: (Disclaimer: We are big fans of the USPS.) This spot is clean and sophisticated, but it has hints of personality and sincerity that resonate and seem fitting for a group that has had a hard year in the midst of a very hard year. Put that together with some beautiful imagery, and cap it off with a simple, holiday score and it just works.
