Our Video Process
Take a look at how we get things done with ease
Our discovery phase is an important step in the process and helps lay the groundwork for a successful video. We spend time learning about your brand, vision, likes and dislikes, and design a concept that will achieve your goals. In this stage, we also develop a timeline for the project.
The second step in our video production process is the scripting stage. In this part of the process we create an outline for your video, which generally includes writing a script to ensure that we are prepared to tell your story in the most effective way possible.
At this stage in the process, we gather your brand assets. We also develop and finalize a storyboard that shows the look and feel of the video, book professional acting/voiceover talent (if necessary), schedule the video shoots and create the game plan to guide us on the scheduled filming days.
Often the most important and most exciting days in the process are the days of video shoots. Whether we're capturing footage of a product, location, interview, testimonial or event, we come prepared with all the specialized, high-end gear and team members to ensure that the shoots successful and stress-free.
Now, we go to work, telling the story, editing the footage, adding the effects and audio, creating the first version of the piece. We then share with you, gather feedback and revise, if necessary. We generally build two or three rounds of potential client revisions into the scope of a project to make sure the final video is exactly what you're looking for.
Once the video is complete and approved, we'll help you send it off into the world, providing the finished piece in whatever formats you require and even making recommendations on a launch plan. Then, all that's left is to celebrate a successful project, and start thinking about the next one!
Our award-winning team can guide you through every stage of video production, from the initial planning and video shoots to producing and editing a finished product that will get your brand noticed.
In-depth studies of this service
In this video for the Cleveland Cavaliers, we got to celebrate the 2016 NBA championship, documenting the night that Cleveland raised its first championship banner in 52 years.
Video production is one of our specialties at PEG, and we have extensive experience producing bold, creative videos that stand out for our clients. Whether it’s exciting corporate pieces, engaging television commercials or entertaining videos for sports teams, we’ve got you covered.
The gear and crew on video shoots are critical to delivering a great final product, and they’re a part of the project that we take great pride in getting absolutely perfect. From the newest cameras and lighting, to audio equipment and much more, we have the latest gear that will help make your final product look great and highlight your brand in the most exciting ways.
Our award-winning team will take the time to understand your vision and develop concepts that bring it to life. From there, we’ll shoot, direct and produce it, ensuring we capture all the footage and images we need for a breathtaking final product.
There are many ways to bring your video project to life, and 360 video is one of the newest trends in our industry. We take great pride in utilizing industry-leading techniques to give your audience the ability to see an entire scene in all of its 360° glory. We have all the latest VR technology, from cameras and camera rigs, to post-production stitching software, that will help make your final project look great and highlight your brand in the most innovative way.
What does 360 video look like?
Check out the 360° tour we created of the first floor of our offices in downtown Akron office. You can move the point of view wherever you’d like! Just be sure to use a compatible browser.
Drones offer one of the best new ways to capture birds-eye views and other unique aerial footage that was previously unimaginable. We take great pride in having skilled, licensed drone pilots and using industry-leading drones, safety gear and editing software.
What does drone footage look like?
Check out the reel below to see some diverse drone footage and get inspired for your next project.