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Blog Post Featured Image Science of Emotion in Video Akron Cleveland Video Production

The Science Behind Creating Emotion In Videos

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Videos are often created with emotion, to create emotion. Creating emotion in a video is part of something called atmospheric marketing, or the discipline of designing commercial spaces. Emotional design plays a role in expanding reach, influencing decision making and ultimately, drives action. With the right combination, triggered emotions create two main actions: sharing and […]

Videos Are Becoming Increasingly Important For Marketing a Brand

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Think about the last time you watched a short video on a company’s website. Did you feel more connected to the company? More willing to trust and support them or buy their products? Were you relieved to watch two minutes of visually stimulating material vs read 10 minutes of text?

A Drone Pilot is Born

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Drone cinematography is one of the most exciting additions to the world of video production in recent memory. This technology has given videographers access to footage that could only be captured by commissioning a helicopter in the past, providing endless creative possibilities.

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