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Small Gear on Shoots that Makes a Big Difference (Part 1)

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At we PEG, we do video shoots. A lot. Like, sometimes 3-5 per week a lot. And often times, due to the nature of our clients, these shoots can be incredibly diverse. We’ve had weeks were we do a corporate interview shoot, a drone-based shoot and a run-and-gun sports shoot back-to-back-to-back. With this experience in […]

Blog Post Featured Image What to Ask when starting your next video project Akron Video Production

What to Ask When Starting Your Next Video Project

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Video production is a big investment in both time and money. You don’t want to waste any resources going after the wrong audience, telling the wrong story or creating content that will get lost the shuffle. So, it’s important to ask yourself a few questions before you even begin a new project. Ask your basic […]

Blog Post Featured Image Science of Emotion in Video Akron Cleveland Video Production

The Science Behind Creating Emotion In Videos

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Videos are often created with emotion, to create emotion. Creating emotion in a video is part of something called atmospheric marketing, or the discipline of designing commercial spaces. Emotional design plays a role in expanding reach, influencing decision making and ultimately, drives action. With the right combination, triggered emotions create two main actions: sharing and […]

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