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The Science Behind Creating Emotion In Videos

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Videos are often created with emotion, to create emotion. Creating emotion in a video is part of something called atmospheric marketing, or the discipline of designing commercial spaces. Emotional design plays a role in expanding reach, influencing decision making and ultimately, drives action. With the right combination, triggered emotions create two main actions: sharing and […]

Video production team members at an award ceremony that recognizes video agencies for their work. The event was held in Akron, Ohio

Pritt Entertainment Group takes home four Addys at the 2017 Akron-Canton ADDY Awards

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Downtown Akron-based creative agency Pritt Entertainment Group (PEG) took home four ADDY Awards from the American Advertising Federation, including two Gold ADDYs at the 2017 Akron-Canton ADDYs held on February 24 at the historic Akron Civic Theatre. PEG received a Gold ADDY in Cinematography for their work on the Tipoff Video that they created for […]

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