Akron Zips Breakthroo Campaign

Breakthroo Campaign Summary

We designed this multi-faceted marketing campaign with the University of Akron Athletics Department, promoting the 2013-14 women's basketball season. The campaign involved a wide variety of elements and was seen throughout the Akron-area.

Intro Video

We shot and created this intro video, which played on the video boards before every Zips home game at James A. Rhodes Arena. It was also distributed online and through social media.

Schedule Poster

This poster was part of the Breakthroo marketing campaign, promoting the 2013-14 women's basketball season. It was distributed at games and to a wide variety of locations in the Akron-area.

Magnet Schedule

This magnet schedule was part of the Breakthroo marketing campaign, promoting the 2013-14 women's basketball season. It was distributed at games and other university events.

Outdoor Banner

We created this large schedule banner to showcase the 2013-14 season schedule. It hung prominently on the front of James A. Rhodes Arena.

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