When used correctly, animated video content can make a significant impact on the viewer.
Think about the last time you watched a short video on a company’s website. Did you feel more connected to the company? More willing to trust and support them or buy their products? Were you relieved to watch two minutes of visually stimulating material vs read 10 minutes of text?
So, you keep hearing that video is so hot right now and that your company needs to invest in video. Maybe you’ve even started posting some iPhone videos on social media. And now you are ready to invest in a big one, one done by professionals, one you could proudly show clients.
It’s a question that we often get… Pritt Entertainment Group? P-E-G? Peg? Which is it and what exactly does it mean?? So I thought that for today’s blog entry I’d give a little history of our name, what it means, and how the E in PEG is still very relevant in every single thing that we create.
Videos are one of the highest rated interactions on the web these days. And it’s no wonder, really. We all spend so much time with a screen that it’s nice to have something a little more human, a little more engaging … like a video.
As we ease our way into 2016, the blogosphere is riddled with backwards looks and future predictions about marketing and business. Video is a constant theme this January, even more than ever before. On Twitter (@PrittEntGroup) last week, we posted a blog entry and a number of facts and stats on #WhyVideo. It is fascinating to see how quickly this form of marketing is growing and attracting businesses and consumers alike.
No matter what business you are in, one of the central goals of your brand’s communications strategy is likely to better reach and engage your target audience. That audience might be your current employees, job candidates, prospective customers, or possible donors. One of the most effective ways of engaging and making a lasting impression on you target audience is through video, which of course, is our specialty at PEG.