This week it’s my turn! Get to know me, how to correctly say my name and what I love about my job here at PEG.
My time spent creating is the only time I don’t think about anything else. Otherwise, I’m trying to take over the world one to-do list at a time or petting my dog. As a documentary storyteller by trade, I am naturally drawn to subcultures and their stories, but I like expanding my visual and general knowledge. At PEG, I get to be surrounded by talented people who help me learn and grow.
My best relationship is the one I have with food.
Videos are often created with emotion, to create emotion. Creating emotion in a video is part of something called atmospheric marketing, or the discipline of designing commercial spaces. Emotional design plays a role in expanding reach, influencing decision making and ultimately, drives action. With the right combination, triggered emotions create two main actions: sharing and […]
The right playlist, based on how you currently feel or how you want to feel, can definitely affect an editor during the creative process. There have been studies done to prove this by curious people like us storytellers. For example, Kellogg School of Management professor Derek Rucker and three of his colleagues, Loran Nordgren, Li […]
In the spirit of the cold that will soon have us buried under a five-tall stack of blankets (unless you’re like me and have already hit that point), there’s a new-ish ice cream spot just down the street from PEG in the Historic Arts District of Akron, right next to Musica and Urban Eats on 21 Maiden Lane.
Ever turn the radio off because none of the stations you wanted to listen to were coming in perfectly? Even the faintest sound muddying audio can be distracting or obtrusive to our ears, making us tune off or turn off, altogether.
Think about the last time you watched a short video on a company’s website. Did you feel more connected to the company? More willing to trust and support them or buy their products? Were you relieved to watch two minutes of visually stimulating material vs read 10 minutes of text?